Blog Posts for Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Ms. Lisa Mallette

Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 06, 2016 0 comments


Ms. Lisa Mallette

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

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Erika Juran

Arts and Cultural Solidarity

Posted by Erika Juran, Oct 20, 2017 0 comments


Erika Juran

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

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Mr. Sean King

The Best Kept Secret

Posted by Mr. Sean King, Sep 18, 2018 0 comments


Mr. Sean King

How can you change your arts organization's reputation from the “best kept secret” to the most popular place in town? 

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Ms. Carole V Banks

Writing a Marketing/Advertising Plan? Start Here!

Posted by Ms. Carole V Banks, Jul 24, 2018 0 comments


Ms. Carole V Banks

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 

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