Blog Posts for Arts Marketing

Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon

Posted by Laura Kakolewski, Oct 19, 2015 0 comments

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.

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A Digital Spring-Clean and Favorite #ArtsEdTech Things

Posted by Jessica Wilt, Apr 22, 2015 0 comments

It’s my favorite time of year – spring is here! The season of rebirth and awakening is finally upon us. We shed our layers, watch everything and everyone come back to life, spring-clean our nests, update our calendar with upcoming culminating events and pay our taxes too.

As part of my annual tax prep, a digital spring-clean ensues. Every year I set aside some time (less than an hour every few days for about a week) to comb through the previous year’s email. I move important messages and archive them in labeled folders; Google Drive is awesome for this task.

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Creating Growth the Smart Way: 3 things an Aquarium can teach Arts Institutions

Posted by Paul Kadzielski, Apr 14, 2015 0 comments

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

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Elias Gross: Before and After National Arts Marketing Project Conference (NAMPC) 2014

Posted by Elias Gross, Nov 25, 2014 0 comments

Elias Elias Gross

Submitted before Americans for the Arts' National Arts Marketing Project Conference (NAMPC) on Nov. 6, 2014:

As an Atlanta (well, just north of Atlanta) native, I’m beyond thrilled that the National Arts Marketing Conference let out a hearty “it’s fall, y’all!” and headed south for its 2014 conference.

From receiving the first conference materials to downloading the Guidebook app, I’ve been looking forward to absorbing the marketing expertise gathered together for NAMPC. My position with the Lexington Philharmonic requires me to manage all of our marketing, PR, design, and the infamous field of “other duties as assigned.” Now in my third season with LexPhil, I am wearing and delegating the wear of all these hats better than ever, but I have gaps in my knowledge that need to be filled.

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Using Data to Connect Audiences to the Performing Arts: NAMPC 2014

Posted by Ariel Fielding, Nov 24, 2014 0 comments

Ariel Fielding Ariel Fielding

How does a marketing director with an audience-centered approach reconcile the growing primacy of data and digital marketing? Would it be possible for such a person — me — to collect, analyze, and mobilize data without reducing patrons to strings of zeros and ones? Would the things I love about my work — using images, language, and design to entice people to join the audience, and to give them a larger context for understanding the performing arts — would these things become less important in the headlong rush towards data? These are a few of the questions I brought to NAMPC2014, and the answers I found were more compelling, nuanced, and heartening than I expected.

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A Conversation Starter: Arts Marketing and Education at NAMPC

Posted by Janet Starke , Nov 14, 2014 0 comments

Janet Starke Janet Starke

An Arts Educator’s Report from NAMPC 2014

I had the privilege and honor to attend this past weekend’s NAMP (National Arts Marketing Project) Conference in Atlanta. I co-presented a session with AFTA’s Arts Education Program Coordinator, Jeff Poulin. This stemmed from a conversation we first began last winter, when we discussed the concept of the “shared space between arts marketing and education.” Mind you, even as we might picture the "center" of the highly-valued Venn Diagram, there are varied tracks within that center:

1) Marketing arts education for the advancement of the programs

2) Using education as a tool for marketing the organization

3) Using education as a vehicle for increased audience development and ticketing sales

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