I wonder what makes a product, a store, an experience, an artwork a HIT. I am particularly curious about how certain products make it big when they aren’t playing by the rules.
Why is Target a beloved low-price big box store when most big box retailers are demonized for displacing the business of mom-and-pop shops?
Why is In-N-Out Burger a revered fast-food chain when fast food is unhealthy?
How is Blue Man Group still selling out performances with anonymous performers who don’t talk? Without a celebrity to anchor the show (such as Tony winners Scarlett Johansson and Denzel Washington), why should anyone pay attention?
While I am no branding expert, here are a few possible answers.Read More