Blog Posts for Arts Marketing

Do Your Job: Marketing, Change and You

Posted by Mr. Adam Thurman, Oct 23, 2015 0 comments

It’s a scientifically proven fact that some of the most interesting things that happen at a conference occur outside of the meeting rooms. 

They happen in the hallways.

They happen in the hotel rooms, if that’s how you roll.

And they happen at the bar.

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It’s not about marketing

Posted by Ms. Sarah Lutman, Oct 23, 2015 0 comments

There’s a very specific reason we pitched a session to the National Arts Marketing Project Conference on behalf of the Philadelphia-based Wyncote Foundation.

In a year’s research in 2014, we set out to understand the conditions and capacities that are encouraging innovation in the deployment of digital technology in the cultural sector, particularly among legacy cultural institutions. 

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Native Joins the Programmatic Revolution

Posted by Mr. Bill Updegraff, Oct 23, 2015 0 comments

The banner is dying. It has served us well, but after two decades in the spotlight, its time is coming. Don’t get me wrong, banner ads continue to be extremely effective, but something has arrived that aims to blow banner out of the water. Welcome, Native.

Native advertising has been around since the early days of print media. They are ads that read like content, an advertorial. 

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Contextual marketing: It’s all about that database

Posted by Ms. Ronia Holmes, Oct 23, 2015 0 comments

Data. The word casts an attentive hush on any crowd gathered in a subdivided hotel ballroom. Data. The solution to every problem, the key to unlocking the secrets of the universe, the alpha and the omega, the Holy Grail. Data. It will make your marketing smarter, faster, better.

Well, yes and no. There are variables to whether or not your data-driven marketing strategies are good ones. One of those variables is the “heftiness” of your data, and the “heftiness” of your data depends on the source(s).

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New Social Media Trends for 2016

Posted by Juliet Ramirez, Oct 23, 2015 0 comments

As the year 2016 approaches, as arts marketers we can look back and reflect on the variety of social media networks that we have seen succeed as effective platforms for engaging audiences: Facebook, Twitter, Instagram and YouTube, to name a few.

On the other hand, we’ve seen just as many flop. From Friendster to MySpace to Google+, these platforms fell short somewhere along the social media road to success. For example, Friendster lost the race to Facebook and MySpace when these two placed their emphasis on social sharing and connection. Then, MySpace -- even with its tag line “a place for friends” --- sunk when it gradually became an advertising platform for bands rather than a network for connecting with people.

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Confessions of a Lapsed Arts Marketer

Posted by Mr. Sydney Skybetter, Oct 22, 2015 1 comment

A few weeks ago, I attended a show that wasn’t very good. It wasn’t bad, I guess, but it was an arty bit of esoterica that I only would have had the attention span for in my twenties. I couldn’t focus. While ostensibly watching the performance, I started thinking of ways to expedite my tax filings, pondered the purchase of an energy efficient refrigerator, and wondered how it was that NSYNC’s music videos haven’t aged very well relative to how timeless they once seemed. By the conclusion of the evening-length work, I was bored, depressed, and thankful that I wasn’t the poor schmuck arts marketer whose job it was to communicate a rationale for such meh art.

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