Blog Posts for Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Daniel Gallant

Uneasy Lies the Tweet

Posted by Daniel Gallant, Oct 16, 2019 0 comments


Daniel Gallant

Why don’t more arts entities prioritize social media? Too many arts entities that could benefit from the strategic use of paid social media resources hesitate to avail themselves of the powerful tools offered by Facebook, Instagram, and other platforms.

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Mrs. Sara R. Leonard

3 Essential Questions for Building Your Best Audience

Posted by Mrs. Sara R. Leonard, Oct 15, 2019 0 comments


Mrs. Sara R. Leonard

Gaps in perception. Limitations of perspective. Failings of imagination. We can call them many things, but we all have them. And when it comes to building audiences for our arts organizations, they can really cause us trouble.

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Ms. Kate Brandt

How and Why to Rebrand Your Organization, Part 2: How

Posted by Ms. Kate Brandt, Oct 15, 2019 0 comments


Ms. Kate Brandt

If you’ve read part 1 of this blog (the why of rebranding) and have decided your motives are pure and your rationale for rebranding is solid, now the real work begins. Here are some things to think about.

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Ms. Kate Brandt

How and Why to Rebrand Your Organization, Part 1: Why

Posted by Ms. Kate Brandt, Oct 14, 2019 0 comments


Ms. Kate Brandt

Whether you’re looking at a major overhaul or a minor refresh, setting about to rebrand your organization is not an easy task, nor one to be entered into lightly. Here are some things to think about first.

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Ms. Ruby Lopez Harper

Who are you?

Posted by Ms. Ruby Lopez Harper, Oct 14, 2019 0 comments


Ms. Ruby Lopez Harper

Who are you thinking about when you’re activating audiences? Who are you inviting to the conversation with your marketing campaign? Who are you missing? Who are you leaving out, intentionally or not?

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Ms. Jill Jacobs

The Opinion Party: Reimagining the Focus Group

Posted by Ms. Jill Jacobs, Sep 24, 2019 0 comments


Ms. Jill Jacobs

How often have you felt that if your arts organization only had more data, you could reach new audiences? But if you only gather data from a pool of individuals who are already paying attention, then you are missing out on a much-needed conversation with new audiences.

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