Blog Posts for Arts Marketing

The Audience of the Future: <strike>Out</strike> In With the Old, In With the New

Posted by David Seals, Oct 17, 2016 0 comments

Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.

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Marketing in Pursuit of Purpose

Posted by Laura Kakolewski, Oct 17, 2016 0 comments

Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.

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Give the Arts Day is October 6. Show your support!

Posted by Ms. Logan Busacca, Oct 05, 2016 0 comments

Give The Arts Day is a 24-hour giving campaign to bring together arts supporters from all over the country, who support the arts in their communities every day. Help us by supporting Americans for the Arts on Oct. 6, so that Americans for the Arts can continue to support you every day of the year. 

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Arts Organizations Thriving on Social Media: An In Depth Look at 3 Stunning Campaigns

Posted by Rebecca Evans, Oct 27, 2015 0 comments

Arts organizations should be benefitting from the rise of social media more than anyone – the arts are all about storytelling.

And the numbers emerging from social media research are astonishing. 65% of adults use social media, and according to one study, millenials spend 5.4 hours on social media daily.

Here are a few examples of recent social media campaigns that illustrate what social networking can do for us as arts marketers and advocates – you’ll be amazed at the fun you can have.

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When the Buzz is Too Late

Posted by Ms. Hyla Helsel London, Oct 27, 2015 0 comments

Just this October, our venue presented Orpheus in the Underworld (Virginia Opera) that got a rave review in a major newspaper.  But, by the time the review hit, the set was struck and it was too late for those readers to see the production. This is our challenge every week. Our audience members leave feeling inspired. We receive fantastic feedback immediately about our programming. Presumably, they leave our venue and tell their friends about their recent arts experience. The word is spreading! But, the artist was only on our stage for one night or at the most one weekend. The buzz is too late to sell those tickets and engage more audience. 

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