Blog Posts for Arts Marketing

Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 20, 2016 1 comment

City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement. 

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Tooting Our Own Horns: Sharing Campaign Success Stories

Posted by Ron Evans, Oct 19, 2016 0 comments

Let’s talk about all the work you’ve put in during the last year. Your successes. Your failures … er … learning opportunities. I can’t stress enough how valuable this information is to your peers. If you’ve found something that works, let the sector know! 

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Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”

Posted by Mr. Joseph Yoshitomi, Oct 19, 2016 0 comments

Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term. 

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Are the Arts in America Really for Everyone?

Posted by Juliet Ramirez, Oct 18, 2016 1 comment

Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.

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Social Media Is Your Mission. Your Mission Is Social Media.

Posted by David Wyatt, Oct 18, 2016 0 comments

As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.

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