Blog Posts for Arts Marketing

Seven Resources for Highly Effective Arts Professionals

Posted by Bridget Woodbury, Dec 19, 2016 0 comments

The most important reason to join or renew your membership with Americans for the Arts is because we can help connect you to our entire member network—more than 6,000 people who work for themselves or for our nearly 1,500 member organizations, covering the entire spectrum of Americans with an interest in advancing the arts. That’s not all we do, though. Here are seven benefits we offer our members that make us your best bet.

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The Stories of National Arts and Humanities Month

Posted by Jasmyn Shumate, Nov 01, 2016 0 comments

National Arts and Humanities Month is a celebration of the creative work that reaches and translates our stories to communities across the country. The month-long celebration represents a collective collaboration between Americans for the Arts, local arts agencies, artists, and individuals to build an archive of creative actions and give individual and community stories a national platform.

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Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 2 comments

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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