Hello, I am Julianne Brienza Executive Director/Founding Member of Capital Fringe Festival in Washington, DC. This is my first post from my first NAMP conference. I should also say this is my first conference.
The day started off with a wonderful welcome by Houston’s mayor Bill White. He was pretty cool and well spoken. The thing that stuck with me from his welcome was “we do not have an inherited culture we have inherited cultures.”
After Bill’s welcome we were greeted by Ed Keller. Who apparently is very familiar to the audience here at the conference. I had not heard of him. He spoke about and his business deals with word of mouth research. This is of a lot of interest to me…because 58 percent of Capital Fringes audience learns about us by word of mouth. He did have some good language that he used—like find the influencers in your community and get them to spread the word for you. During his talk a man stood up and gave some great advice…he said to add to every page of your website “ forward to a friend.” This really hit—I am thing to make our website more like a blog. That it is always active and has voice. We do not have a traditional blog...as I have found no real reason or time for us to being one yet.Read More