Blog Posts for Arts & Business

Engaged…in What? Employee Engagement and Art-Based Training

Posted by Steve Knight, May 18, 2016 0 comments

Human creativity is the ultimate competitive advantage. And who better to learn from than artists who have dedicated themselves to creative expression? Yet bringing arts-learning into business, while a sexy idea, is not so simple. Businesses fear wasting time, resources, and lack of clearly beneficial results. Artists are concerned with protecting freedom to take risks and avoiding ‘dumbing down’ their work for business participants.

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Prescription for Progress: Art + Health

Posted by Theo Edmonds, May 17, 2016 0 comments

Creating equitable places and healthy people: that’s the mission of Louisville, Kentucky-based, artist-innovation company IDEAS xLab (IDEAS). Together with its education and training nonprofit for artists, Creative Agents of Change Foundation, IDEAS has created a framework that helps corporations and communities re-frame challenges and discover new opportunities by leveraging the dynamic capacity of artists to innovate.

IDEAS was launched in 2012 as an exhibition series designed to connect contemporary artists in Central Appalachian and Southern States with international artist networks. Today, IDEAS has morphed into a new framework for social entrepreneurship centered around artists as strategic human resources on two parallel fronts, civic and corporate innovation. The ultimate goal is creating “shared value” programs between the two.

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Whistle While You Work: Employee Engagement in the Arts

Posted by Valerie Katsinis Marinucci , May 17, 2016 0 comments

I work for Aetna, a healthcare company that builds healthy communities by promoting volunteerism, forming partnerships, and funding initiatives to improve the quality of life for its employees and customers. Here in Community Relations & Urban Marketing we strive to deepen our local market presence in the communities where we live, work, and play. Because of my love of singing, my interest naturally gravitates toward music and arts in the community. So I look for those opportunities where I can contribute my talents to support the company’s mission. What follows are several accounts of my personal experiences with music and the arts in the workplace, all guided and encouraged by the leadership at Aetna. As you’ll see, they were fun, memorable, and unforgettable.

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Paper ROCKS-Glatfelter Paper and the YorVoice Music Showcase

Posted by Ms. Kelley Gibson, May 17, 2016 0 comments

Founded as a United Arts Fund for York County Pennsylvania in 1999, the Cultural Alliance of York County's annual campaign supports eight partner agencies that are essential to our cultural core and funds the Creative Impact Award grants that bring arts and culture to life in York County.

In an effort to promote camaraderie/fellowship in the workplace for our local corporate contributors and deepen their involvement in the Cultural Alliance annual campaign, the Cultural Alliance created YorVoice in 2015. The event brought 10 local musical acts that varied in style and genre together for a friendly singing competition. Based on the model of the Cincinnati-based ArtsWave United Arts Fund choral competition event; “CincySings,” the Cultural Alliance recruited teams from corporate contributors, as well as local performers who wanted to participate and showcase their talents to a larger audience. We had a panel of celebrity judges rank the teams to award a first place Champion and Runner Up. We also created a People’s Choice category, which awarded the People’s Choice trophy to the team with the most votes, $1 per vote.

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#WorkCreative – Bringing Creativity into the Workplace

Posted by Amber Buker, May 16, 2016 0 comments

The idea of creativity in the workplace is getting a lot of play in the media these days. Books like Creative Confidence, from IDEO founders Tom & David Kelly, entice business people to retool their approach to problem solving. Industry leaders like Hitachi CEO Barbara Dyer are making bold statements like ““[c]reativity is rapidly shifting from a “nice to have” to a “must have” quality for all types of successful organizations.”

In the midst of this hey-day, lots of people are talking. But our partners at Southwest Airlines are doing. They’re finding new ways to embrace creativity in their business, and it doesn’t stop at corporate retreats. These guys are making creativity a way of life that they embrace and encourage in the day-to-day, and it shows through in their quirky corporate culture and innovative approach to airline service.

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Welcome to the Employee Engagement and the Arts Blog Salon!

Posted by Jordan Shue, May 16, 2016 0 comments

Employee engagement: a term Americans for the Arts has been throwing around a lot lately. But what does it mean, and how can you use it in your community? Simply put (according to Forbes), employee engagement is “the emotional commitment the employee has to the organization and its goals.” According to Deloitte’s 2015 Human Capital Trends Report, this emotional commitment is one of the top challenges facing 87 percent of companies around the world today.

As arts administrators, we’re finely attuned the emotional connections and revelations the arts can usher forth. As we explore best practices in partnering with the business sector, it’s clear that there are direct ways to harness the emotional power of the arts with business employees to increase morale and communication within a company, as well stimulate innovation and embed a practice of daily creativity.

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