Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.

Video is fast becoming a vital online marketing tool, but with so much content already available, it’s a must that you stand out in a good way! Done right, online video marketing is a persuasive, cost-effective way to engage your audience and deliver substantive, visually striking messages. If you have yet to tackle online video marketing, it’s time to jump in! If your organization has already dabbled in creating and posting online video, there’s a good chance that your videos could make an even greater impact on your audiences.

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.  We will caution you against key pitfalls, and you’ll learn:

  • how to create videos with high quality content and make production decisions that will ultimately gain the attention of your audience.
  • why not branding your videos successfully will ensure that your hard work will remain lost in the Internet abyss 
  • concrete tips on making your videos shareable, maximizing your exposure and building relationships.
  • the best practices for maintaining a successful YouTube channel. Why do all the work in creating awesome content if you don’t follow up with your audience’s reactions?

…and much, much more!

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

E-Book
Americans for the Arts
National Arts Marketing Project E-Book
16
January, 2012
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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