Located in midtown Atlanta, Georgia, the Atlanta Shakespeare Company (ASC) is a theatre group that performs the works of Shakespeare (an average of eight full-length world-classics per year, in addition to an average of four full-length children's plays a year) at its venue, the Atlanta Shakespeare Tavern®. From 1995 to 1998 ASC consistently performed for sold-out houses. In 1999 Company management decided to undergo a $1.2 million renovation of its venue to increase the capacity from 150 seats to 250 seats. With this opportunity the organization faced a new challenge: how to fill the additional 100 seats?
Located in midtown Atlanta, Georgia, the Atlanta Shakespeare Company (ASC) is a theatre group that performs the works of Shakespeare (an average of eight full-length world-classics per year, in addition to an average of four full-length children's plays a year) at its venue, the Atlanta Shakespeare Tavern®. From 1995 to 1998 ASC consistently performed for sold-out houses. In 1999 Company management decided to undergo a $1.2 million renovation of its venue to increase the capacity from 150 seats to 250 seats. With this opportunity the organization faced a new challenge: how to fill the additional 100 seats?
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