Blog Posts for working with business

A Win-Win Culture: How Inclusivity Drives Innovation in the Business World

Posted by Elizabeth Thys, Yazmany Arboleda, Mar 16, 2017 0 comments

In light of recent events, corporate America has an opportunity to embrace the inclusivity that their customers crave. However, companies need to be thinking and acting on diversity and inclusion all of the time, not only because of customer values, but because it makes good business sense.

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Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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Making Space for the Arts: A Law Firm's Story of 5,475 (Nonbillable) Hours

Posted by Douglas Sorocco, Mar 02, 2017 0 comments

Let’s be frank: when it comes to creativity, innovation, and the arts, the first thing that comes to mind is not a law firm. I’ve had clients half-jokingly say that law firms are where creativity goes to die. Ouch! My rejoinder is that “we are different! We work worldwide assisting our creativity and innovation clients through patent, trademark, copyright, entertainment, and technology law. We are the cool lawyers!” In 2011, we chose to honor our true selves by converting a century-old warehouse in the Film Exchange District of Oklahoma City—an area previously known as “skid row”—into our offices. Most of our colleagues blanched, but we bet that the area had the potential to be reborn.

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8 Times the Arts Saved the Day at Work

Posted by Jessica Gaines, Feb 23, 2017 0 comments

Whether focusing on employee engagement, customer appreciation, recruiting talent, or fostering community, these eight case studies, taken from a series of essays produced by the pARTnership Movement, showcase how today’s most innovative businesses are using the arts to help meet some of their most difficult and vital objectives. 

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ArtWORKS PHX—Spotlighting Phoenix as a Creative Urban City

Posted by Carol A. Poore, Ph.D, Liz Meyers, Devney Preuss, Feb 02, 2017 0 comments

Phoenix Community Alliance (PCA) surveyed its business membership and found more than 80 percent believe that a city’s creative culture—including arts and public spaces—is vital to recruiting and retaining a talented workforce.

While this is no surprise, we were shocked when this group of business leaders rated Phoenix as a “5” on a 10-point scale with respect to arts and creative vibrancy. We, the leaders of PCA’s “Arts, Culture & Public Life Committee” knew better.

Two years later, taking this dismal community self-assessment to heart, PCA launched ArtWORKS PHX, a novel arts and business advocacy campaign shaped to increase community awareness about, and advocate for, the economic impact of Phoenix businesses partnering with the arts.

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Building a Culture of Creativity

Posted by Melanie Childress Carucci, Jan 19, 2017 0 comments

The author, a Global Business Director at Thomson Reuters (TR) and Chair of the Board of the Arts & Business Council of New York (ABC/NY), worked with ABC/NY’s arts-based employee engagement platform and the Thomson Reuters Project Empire employee resource group to launch Thomson Reuters Arts & Culture (TRAC)–a program geared towards building an outlet for employee creativity. Here, she talks about corporate and personal benefits of the arts, as well as her vision for what TRAC could become.

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