Blog Posts for professional development

Marketing the Classical Arts in A Modern World

Posted by Mr. Shane Jewell, Oct 21, 2015 0 comments

Remember the good old days of marketing? When a catchy phrase and a few colors were all you needed? When dancing popcorn and soda would convince you that you did, in fact, need a treat from the lobby? Those days are long gone. Modern marketing is a battlefield, a war for attention. Rest, even for a moment, and you’re lost in a sea of digital combatants. Sure, there is room for error because enough information is being pushed out all of the time that your mistakes will most likely be forgotten. Or will they?

Read More

Contextual marketing: back to the future

Posted by Amelia Northrup-Simpson, Oct 21, 2015 0 comments

Are you a contextual marketer? Probably.

Chances are, you’re doing some form of contextual marketing already. If you’re a marketer, you’ve made some effort to understand your patrons and match their needs to what you’re offering.

Read More

Just Keep Smiling: Presenting Ticket Increases with Positivity

Posted by Ms. Allison M. Tyra, Oct 21, 2015 0 comments

While visiting my family in Indianapolis this year, I learned that the excellent Indianapolis Museum of Art admission would now be $18 for adults, $10 for youths ages 6 to 17. This doesn't seem like terribly much - until you realize that it had been free for several years. 

Admittedly, the IMA has been addressing financial issues since losing about $100 million - approximately a third of its endowment - in the 2008 financial crisis.

Read More

Contextual Marketing: There's a New King in Town

Posted by David Dombrosky, Oct 19, 2015 1 comment

Context is king.  I know, I know.  You thought content was king. Nope, it’s context.

It’s an honest mistake.  Content is incredibly important to arts marketing.  But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.

Read More

Audiencentric Execution for the Future!

Posted by Shoshana Fanizza, Oct 19, 2015 1 comment

The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!

Read More

Stepping Up in the Silence: An Emerging Artist Leader’s Reflections about the AFTA Convention

Posted by Zahida Pirani, Oct 09, 2015 0 comments

I attended this year’s AFTA convention for the first time as an emerging artist leader thanks to the Queens Council on the Arts (QCA) and a grant from the NEA. When QCA’s Executive Director, Hoong Yee Lee Krakauer, invited me to the convention (the NEA grant allows QCA to bring an individual artist every year), I was so thrilled, yet didn’t really know what to expect.

Read More

Pages