Blog Posts for National Arts Marketing Project Conference

Are the Arts in America Really for Everyone?

Posted by Juliet Ramirez, Oct 18, 2016 1 comment

Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.

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Social Media Is Your Mission. Your Mission Is Social Media.

Posted by David Wyatt, Oct 18, 2016 0 comments

As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.

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The Audience of the Future: <strike>Out</strike> In With the Old, In With the New

Posted by David Seals, Oct 17, 2016 0 comments

Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.

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Marketing in Pursuit of Purpose

Posted by Laura Kakolewski, Oct 17, 2016 0 comments

Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.

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Five Macro Trends That Arts Organizations Need to Watch

Posted by Robert Lynch, Feb 17, 2016 0 comments

2016 is off and running, and guaranteed to be a dynamic presidential election year. Along with a new administration in Washington, five broad cultural and economic trends are sure to impact sectors across America--affecting our work in the arts in the coming years. Candidates at all levels of government will need to evolve positions on each of these trends so we can work more strategically to ensure that the arts continue to thrive and enrich the lives of every American.

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Arts Organizations Thriving on Social Media: An In Depth Look at 3 Stunning Campaigns

Posted by Rebecca Evans, Oct 27, 2015 0 comments

Arts organizations should be benefitting from the rise of social media more than anyone – the arts are all about storytelling.

And the numbers emerging from social media research are astonishing. 65% of adults use social media, and according to one study, millenials spend 5.4 hours on social media daily.

Here are a few examples of recent social media campaigns that illustrate what social networking can do for us as arts marketers and advocates – you’ll be amazed at the fun you can have.

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