Blog Posts for National Arts Marketing Project Conference

Our voice is strong and vital—let’s use it!

Posted by David Wyatt, Feb 09, 2017 0 comments

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

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The Arts in Austin Need our Commitment and Support at this Critical Time

Posted by The Hon. Steve Adler, Robert Lynch, Nov 18, 2016 3 comments

Austin’s title as the Live Music Capital of the World is just the tip of the iceberg when it comes to the value of the arts here. It is a city where you can explore the work of designers, painters, sculptors, writers, photographers, filmmakers, dancers and musicians, at any time of year, any day of the week, in a variety of venues. Creativity, however expressed, is something to be treasured, but we can take it for granted at the same time we’re worried about losing it. At this critical time, we must commit to the arts and support what we love about Austin.

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The Stories of National Arts and Humanities Month

Posted by Jasmyn Shumate, Nov 01, 2016 0 comments

National Arts and Humanities Month is a celebration of the creative work that reaches and translates our stories to communities across the country. The month-long celebration represents a collective collaboration between Americans for the Arts, local arts agencies, artists, and individuals to build an archive of creative actions and give individual and community stories a national platform.

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Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 2 comments

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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