Blog Posts for Maine

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Artists & Communities: Marty Pottenger & Jess Solomon in Conversation

Posted by Alicia Gregory, Mar 24, 2016 0 comments

What do you get when you place an artist in municipal government to work closely with employees, elected officials, and local artists on urgent issues like racism, immigration, gentrification, and more? The incredible work of Marty Pottenger who, for over 25 years,  has been utilizing art as tool for connection, exploration, and understanding—breaking barriers and fostering transformative dialogue around the country and specifically in the city of Portland, ME.

This month, continuing our Artists & Communities series, Marty is in conversation with Art in Praxis Director Jess Solomon, who is uses arts & culture, storytelling, and co-creation to help organizations and communities build their capacity in more intentional, strategic, and creative ways.

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Top 10 Reasons to Support the Arts in 2014

Posted by Randy I. Cohen, Mar 20, 2014 11 comments

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

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A Pipe Organ? Really?

Posted by Ray Cornils, Mar 14, 2014 1 comment

Ray Cornils Ray Cornils

What does a 100+ year old pipe organ have to offer school children in today’s world?

Portland, Maine’s iconic Kotzschmar Organ, donated over a century ago by publishing mogul Cyrus Curtis and the centerpiece of Merrill Auditorium ever since, has become the inspiration for a progressive and multifaceted education program in Maine schools. Developed by the Friends of the Kotzschmar Organ (FOKO) nonprofit, the curriculum includes a series of events, presentations, and in-school courses.

As an organist and choir director of both youth and adults, I am teaching all the time. My experience with FOKO’s education in the schools over the past ten years, presenting youth concerts on the Kotzschmar, has been eye opening to say the least. I continue to grow as a teaching artist through teaching in different school systems and working with teams of classroom teachers.

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November 2013 Elections Recap

Posted by Jay H. Dick, Nov 08, 2013 0 comments

Jay Dick Jay Dick

Depending on where you live, the past several months might have inundated you with campaign ads (Virginia), or left you wondering – what election?   Off year elections are like that, with some people hardly even noticing there was an election.  While not as dramatic as even year elections, there were a fair amount of changes that should positively impact the arts overall.

In 2013, there were two governors up for election (New Jersey and Virginia) along with the New Jersey legislature and the Virginia House of Delegates and a smattering of special elections to fill vacant legislative seats.  Further, and probably most surprisingly, there were 433 cities with a population of over 30,000 that held mayoral elections this year.  Of this number, 74 were in cities with a population of over 100,000.  Lastly, six states—Colorado, Maine, New Jersey, New York, Texas and Washington—voted on a total of 31 statewide ballot measures.

I won’t go into the details of each race, as there are many online sources to get this information, but rather I will focus on each of the winners as they relate to the arts.  As I can’t overview every race, I will also focus on newly elected officials, not incumbents who won re-election.  But, I will say this, I am very happy to see so many pro-arts winners!

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12 Ways to Market Your Public Art (Part One)

Posted by Elysian McNiff, Feb 14, 2013 3 comments

Elysian McNiff Elysian McNiff

It is a challenge to produce effective marketing strategies for our public art projects and programs.

Public art administrators and artists are faced with limited resources; we all wish we had more time, money, and capacity.

How do we go beyond our websites and Facebook pages and get the word out about our public art projects?

This two-part post (check out part two tomorrow) is a compilation of methods from New England-based public art administrators. One fail proof marketing formula does not exist; public art projects and budgets, locations, and audiences can be vastly different.

Consider these suggestions a “Choose Your Own Adventure” story and use what works for you.

1. Post on your website. The Boston Arts Commission features projects with interviews and community photographs on its website. Connecticut Office of the Arts Art in Public Spaces Program Manager Tamara Dimitri wants to “build an army of supporters” and help protect her program, so she plans to provide information about the importance of collecting art on the Office of the Arts’ website.

2. Spread the word in press releases and newsletters. Vermont Arts Council Program Director Michele Bailey uses press releases to get community input on a project and announce unveilings; however, she laments that press releases only touch a small audience. This brings up an important question: how do we communicate to those outside of our circle and engage the general public? Check out some of the innovative methods in the next post.

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