There’s a lot of talk these days about bringing creativity to the workplace, but what exactly does that look like?
My brother and I started a consultancy dedicated to making the creative practices of artists accessible to anyone, anywhere. This means that we spend an unusual amount of time (for artists, that is) with executives in industries like aeronautics, energy and pharmaceuticals. In fact, when we ask any room of executives–with specialties in operations, compliance and engineering–if creativity is essential to the success of their company, the overwhelming majority, and I mean 99%, of the group will raise their hands. I wrote more about this on ArtsBlog last month.
They have been told to think big and innovate, get outside of boxes and comfort zones, but no one has given instructions for how to do this. We say, “It’s easy, all you need to do is commit to practicing a little every day!” For many this just feels like one responsibility on the never ending to-do list. However, we know that even a short experience with creative practice can have powerful effects.