Blog Posts for Connecticut

Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Why Does Your Business Value the Arts?

Posted by Jessica Gaines, Dec 15, 2016 0 comments

In their acceptance speeches at the 2016 BCA 10 Awards, twelve industry leaders spoke about what being honored at the 2016 BCA 10 means to them and why they encourage and seek out opportunities to bring the arts into their worlds.

"We believe that everyone in this room is art. And when art and the folks in this room come together, we spark innovation; we inspire youth. We celebrate and heal communities. We stimulate economies. We sustain this great nation."

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Here, Once Again, the Best Ten Businesses Supporting the Arts in America!

Posted by Christopher Zheng, Aug 11, 2016 0 comments

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

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Whistle While You Work: Employee Engagement in the Arts

Posted by Valerie Katsinis Marinucci , May 17, 2016 0 comments

I work for Aetna, a healthcare company that builds healthy communities by promoting volunteerism, forming partnerships, and funding initiatives to improve the quality of life for its employees and customers. Here in Community Relations & Urban Marketing we strive to deepen our local market presence in the communities where we live, work, and play. Because of my love of singing, my interest naturally gravitates toward music and arts in the community. So I look for those opportunities where I can contribute my talents to support the company’s mission. What follows are several accounts of my personal experiences with music and the arts in the workplace, all guided and encouraged by the leadership at Aetna. As you’ll see, they were fun, memorable, and unforgettable.

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New Ways to Talk About Art, Artists, and Community

Posted by Ms. Margy Waller, Dec 22, 2015 0 comments

A young dancer recently told me she would be so happy if architects of community change and innovation and planning came to her with a request to put her skills to work for her community. Nothing would make her happier as an artist.

She’s just waiting for the invite! So, why doesn't this happen more often? And why do artists find it so hard to get a seat at the community planning table?

In recent meetings about the role of arts in community building and development, including the four regional meetings of the New Community Visions Initiative this fall, participants from the arts told us that they have a hard time getting a seat at that table. They sense that people in other sectors don’t seem to take arts seriously as a community development partner.

 

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