Blog Posts for arts marketing

The Arts in Memphis: Transforming Communities, Defining Brands

When we think of sectors of society that help to solve the challenges of underserved communities, some of the first that come to mind are education, healthcare, and job training. The Arts? Not so much. But the Arts can improve quality of life, transform the human condition, and amplify a voice for a community or neighborhood. When asked about the word "brand," arts groups think of design, color, websites, and logos. Rarely do we think of social change and brand in the Arts. Something is happening in Memphis that is about to change the way we think about the brand of the Arts in our communities.

Below is a conversation between Linda Steele, Chief Engagement and Outreach Officer at ArtsMemphis, and Chris McLeod, an Arts Marketing and Branding expert and member of the ArtsMemphis National Community Engagement Advisory Council, about the arts re-branding revolution that is occurring in Memphis.

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Artist Advocacy - An essential part of Arts Administration

Posted by JR Russ, Apr 15, 2015 1 comment

In December of 2013, the National Assembly of State Arts Agencies released a fact sheet about support for individual artists. They began the report with the following:

“Artists form the foundation of a state’s creative environment. They act as creators and individual entrepreneurs who provide many of the products and designs that drive innovation and shape a state’s cultural character. Many artists also work as educators, providing training in creative skills and passing on cultural traditions from one generation to the next.”

This is a descriptive, not a prescriptive statement. This is something that many, if not most, if not ALL of us, can probably agree with to some degree. And it is important to keep this in mind, as arts administrators, when it comes to artist advocacy. Because artist advocacy is a matter of culture and values.

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Creating Growth the Smart Way: 3 things an Aquarium can teach Arts Institutions

Posted by Paul Kadzielski, Apr 14, 2015 0 comments

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

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Welcome to the “20 Arts Administration Revolutions” Leadership Blog Salon

Posted by Abe Flores, Apr 13, 2015 0 comments

Arts administration needs a bit of revolutionary thinking for the continued health of the sector. The future of the arts is already here, being ushered in by arts leaders who test norms, continuously evolve, and keenly anticipate tomorrow.

New audiences, technologies, and competition require successful arts leaders to implement new models, develop cross-sector partnerships and allies, and stay focused on their vision. The revolutions in our field do not appear to be complete departures from what we are doing. That is to say most of the fundamental work functions of arts administration remain (e.g. production, marketing, and fundraising). What is in flux are how these functions are carried-out. These new methods and considerations require some revolutionary minds.

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Arts and Tech: creating pARTnerships for the next wave of culture and technology

Posted by Kellyn Lopes, Mar 27, 2015 2 comments

There have been a slew of discussions lately centered around the potential in combining art and technology, two sectors that operate differently but ultimately share many similarities. A recent article in the New York Times by Alice Gregory questioned if in the physical world, the arts and tech are clashing cultures, or “parallel universes that rarely intersect.” Stephen Tanenbaum, on the other hand, noted that “arts and tech are not in competition with each other,” but are at a juncture that offers exciting opportunities for collaboration and growth, pointing to San Francisco in particular.

Perhaps instead of asking: “Are the arts and tech in competition?” we ask: “How can the arts and tech partner to foster the next wave of culture and technology?”

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Branding and Marketing a Cultural District

Posted by Jessica Ferey, Feb 03, 2015 0 comments

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

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