Blog Posts for arts marketing

Audiencentric Execution for the Future!

Posted by Shoshana Fanizza, Oct 19, 2015 1 comment

The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!

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Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon

Posted by Laura Kakolewski, Oct 19, 2015 0 comments

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.

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The Art of Relatability

Posted by Ms. Kendra A. Mitchell, Jul 10, 2015 0 comments

Last Tuesday, ballet was trending on social media. More specifically, Misty Copeland’s story of becoming American Ballet Theatre’s first African-American female principal dancer was trending. Following the ABT announcement, the internet flooded with congratulations for Ms. Copeland from faithful and new fans alike. Perhaps most moving was how personal many of the well-wishes were, written as if being sent to a dear friend or family member.

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Academic Rigor through the Arts

Posted by Deb Vaughn, May 20, 2015 5 comments

Arts integration has ebbed and flowed in American schools since the 1940’s, in various forms. I read a recent grant proposal that pointed out the challenges of the arts in service of other subjects versus the arts as equal too all subjects. The tension between STEM and STEAM demonstrates ongoing discomfort with integrating subject areas. But intellectual rigor and intense creativity are not mutually exclusive.

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A Digital Spring-Clean and Favorite #ArtsEdTech Things

Posted by Jessica Wilt, Apr 22, 2015 0 comments

It’s my favorite time of year – spring is here! The season of rebirth and awakening is finally upon us. We shed our layers, watch everything and everyone come back to life, spring-clean our nests, update our calendar with upcoming culminating events and pay our taxes too.

As part of my annual tax prep, a digital spring-clean ensues. Every year I set aside some time (less than an hour every few days for about a week) to comb through the previous year’s email. I move important messages and archive them in labeled folders; Google Drive is awesome for this task.

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Let's Revolt! Changing How the Arts View Value and Engagement

Posted by Angela Venuti, Apr 19, 2015 0 comments

Let's talk about starting a revolution. For rising arts leaders, we have a unique time period when our voices are not only valuable and needed as employees, but also make up a desired audience. Many of our institutions want to engage the young professionals and, hey, that's us! The world is changing and our organizations are trying, desperately, to catch up. The idea of "audience engagement" seems to be subjective but constantly discussed in our industry as a must-have. But what would be the best way to bridge our work with our peers?

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