Blog Posts for arts marketing

Winning the Talent War

Posted by Mr. Damian Bazadona, Oct 20, 2015 0 comments

Every empty seat in a theatre isn't simply lost revenue; it's a lost opportunity to tackle one of the biggest challenges we can expect to face in the arts and culture business today - talent development.

I am not an expert by any means on the process or state of arts funding in America, but I can clearly see the dysfunction in our government at all levels. In today’s education system, there is a significant lack of equity regarding access to a quality arts education, often due to the location of the school. 

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Contextual Marketing: There's a New King in Town

Posted by David Dombrosky, Oct 19, 2015 1 comment

Context is king.  I know, I know.  You thought content was king. Nope, it’s context.

It’s an honest mistake.  Content is incredibly important to arts marketing.  But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.

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Audiencentric Execution for the Future!

Posted by Shoshana Fanizza, Oct 19, 2015 1 comment

The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!

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Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon

Posted by Laura Kakolewski, Oct 19, 2015 0 comments

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.

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The Art of Relatability

Posted by Ms. Kendra A. Mitchell, Jul 10, 2015 0 comments

Last Tuesday, ballet was trending on social media. More specifically, Misty Copeland’s story of becoming American Ballet Theatre’s first African-American female principal dancer was trending. Following the ABT announcement, the internet flooded with congratulations for Ms. Copeland from faithful and new fans alike. Perhaps most moving was how personal many of the well-wishes were, written as if being sent to a dear friend or family member.

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Academic Rigor through the Arts

Posted by Deb Vaughn, May 20, 2015 5 comments

Arts integration has ebbed and flowed in American schools since the 1940’s, in various forms. I read a recent grant proposal that pointed out the challenges of the arts in service of other subjects versus the arts as equal too all subjects. The tension between STEM and STEAM demonstrates ongoing discomfort with integrating subject areas. But intellectual rigor and intense creativity are not mutually exclusive.

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