Blog Posts for arts marketing

5 Tips for Starting a Survey Project

Posted by Ms. Surale E. Phillips, Oct 22, 2015 0 comments

It’s no surprise that my #NAMPC coaching sessions about creating surveys are always filled. When it comes to surveying, you, like most people, probably have the most trouble with simply getting started. These five tips should help you, if you do them in order.

1.Set your objectives.

What’s the real purpose of your survey? Your first step should always be getting clear on what your results will be used for and who will use them. Questions to ask yourself:

Will results be used internally or externally?

What decisions can be made based on your survey results?

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Marketing the Classical Arts in A Modern World

Posted by Mr. Shane Jewell, Oct 21, 2015 0 comments

Remember the good old days of marketing? When a catchy phrase and a few colors were all you needed? When dancing popcorn and soda would convince you that you did, in fact, need a treat from the lobby? Those days are long gone. Modern marketing is a battlefield, a war for attention. Rest, even for a moment, and you’re lost in a sea of digital combatants. Sure, there is room for error because enough information is being pushed out all of the time that your mistakes will most likely be forgotten. Or will they?

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Audiences Shouldn’t Trust Wikipedia More Than a Theatre Company

Posted by James Sims, Oct 21, 2015 0 comments

When actor Kevin Spacey took to the stage at last year’s Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform. YouTube and Netflix are two bold examples of platform agnostic approaches to content consumption. Audiences no longer discern between watching “House of Cards” on an iPad or “Between Two Ferns” on a Smart TV. Audiences just want to consume their content. If your brand isn’t providing it, they’ll look elsewhere.

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Contextual marketing: back to the future

Posted by Amelia Northrup-Simpson, Oct 21, 2015 0 comments

Are you a contextual marketer? Probably.

Chances are, you’re doing some form of contextual marketing already. If you’re a marketer, you’ve made some effort to understand your patrons and match their needs to what you’re offering.

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Just Keep Smiling: Presenting Ticket Increases with Positivity

Posted by Ms. Allison M. Tyra, Oct 21, 2015 0 comments

While visiting my family in Indianapolis this year, I learned that the excellent Indianapolis Museum of Art admission would now be $18 for adults, $10 for youths ages 6 to 17. This doesn't seem like terribly much - until you realize that it had been free for several years. 

Admittedly, the IMA has been addressing financial issues since losing about $100 million - approximately a third of its endowment - in the 2008 financial crisis.

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Agile: The Holy Grail or Just another Buzzword?

Posted by Ms. Cath Hume, Oct 20, 2015 0 comments

The Arts Marketing Association (AMA) has spent the last two years encouraging the best digital marketers in the UK cultural sector to work in an agile way. But is it truly beneficial for busy marketers to build experimentation into their daily practice?

The Digital Marketing Academy (DMA) is an entirely virtual learning programme that brings together the best digital marketing experts in the UK arts and cultural sector with a host of amazing international mentors.

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