Blog Posts for arts marketing

Audiences Shouldn’t Trust Wikipedia More Than a Theatre Company

Posted by James Sims, Oct 21, 2015 0 comments

When actor Kevin Spacey took to the stage at last year’s Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform. YouTube and Netflix are two bold examples of platform agnostic approaches to content consumption. Audiences no longer discern between watching “House of Cards” on an iPad or “Between Two Ferns” on a Smart TV. Audiences just want to consume their content. If your brand isn’t providing it, they’ll look elsewhere.

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Contextual marketing: back to the future

Posted by Amelia Northrup-Simpson, Oct 21, 2015 0 comments

Are you a contextual marketer? Probably.

Chances are, you’re doing some form of contextual marketing already. If you’re a marketer, you’ve made some effort to understand your patrons and match their needs to what you’re offering.

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Just Keep Smiling: Presenting Ticket Increases with Positivity

Posted by Ms. Allison M. Tyra, Oct 21, 2015 0 comments

While visiting my family in Indianapolis this year, I learned that the excellent Indianapolis Museum of Art admission would now be $18 for adults, $10 for youths ages 6 to 17. This doesn't seem like terribly much - until you realize that it had been free for several years. 

Admittedly, the IMA has been addressing financial issues since losing about $100 million - approximately a third of its endowment - in the 2008 financial crisis.

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Agile: The Holy Grail or Just another Buzzword?

Posted by Ms. Cath Hume, Oct 20, 2015 0 comments

The Arts Marketing Association (AMA) has spent the last two years encouraging the best digital marketers in the UK cultural sector to work in an agile way. But is it truly beneficial for busy marketers to build experimentation into their daily practice?

The Digital Marketing Academy (DMA) is an entirely virtual learning programme that brings together the best digital marketing experts in the UK arts and cultural sector with a host of amazing international mentors.

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Truth, Trust, and Transparency: Basic Tools in the Sharing Economy

Posted by Jennifer Edwards, Oct 20, 2015 0 comments

Call it collaborative consumption, the peer economy, or the sharing economy- all titles describe the force that is disrupting business as usual and carving space for some of the most unique and lucrative independent ‘businesses’ of the time. From E-bay to Lyft and from Airbnb to Taskrabbit companies are leveraging their futures on the crazy idea that people will trust other humans, often more readily than they do the brick and mortar façades of organizations. One may think this would be good news for arts organizations that, after all, traffic in things that are purely human – humanly devised, made, and delivered. And yet, the arts have aligned themselves so rigidly with outdated business structures that it’s a daunting task to do what should come naturally – build trusting relationships with our communities through being truthful and transparent with our work. 

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Your users are telling you so much. Are you listening?

Posted by Mr. Yosaif Cohain, Oct 20, 2015 0 comments

Your users are telling you that your website is broken. They’re telling you what content they like and what they don’t. They tell you who they are and what they need. They’re even telling you how to prioritize your web initiatives. You have their stories and the ability to listen to them. Those stories, of course, are contained in your data.

Web analytics is often defined and accepted as measurement and reporting – numbers that tell us about traffic volumes and website performance. Although measurement is one of the more powerful components of digital (the ability to cheaply measure things in fine detail, with high accuracy, and in a real-time basis should not be overlooked), that on its own does not define analytics.

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