Blog Posts for arts marketing

Marketing in Pursuit of Purpose

Posted by Laura Kakolewski, Oct 17, 2016 0 comments

Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.

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Nexus of Artist Innovation + Health + Exponential Technology

Posted by Josh Miller, Theo Edmonds, Dec 03, 2015 0 comments

Crowd-sourced genomic data, 3D printed hearts, robotic surgeries, dramatic shifts in medical education and population health–the future of how we think about, define and create health is exponentially changing–which is why we are pioneering new roles for artists in this ever-changing industry and societal landscape.

At Singularity University’s Exponential Medicine conference, co-founder Peter Diamandis said, “You are the CEO of your own health.” But, when there is systemic racism in clinical trials, inequality in access to care, and discrepancies between how medical practitioners define health and how different communities do, new approaches must come forth which empower both people and systems to fully realize a culture of health.

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Arts Organizations Thriving on Social Media: An In Depth Look at 3 Stunning Campaigns

Posted by Rebecca Evans, Oct 27, 2015 0 comments

Arts organizations should be benefitting from the rise of social media more than anyone – the arts are all about storytelling.

And the numbers emerging from social media research are astonishing. 65% of adults use social media, and according to one study, millenials spend 5.4 hours on social media daily.

Here are a few examples of recent social media campaigns that illustrate what social networking can do for us as arts marketers and advocates – you’ll be amazed at the fun you can have.

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When the Buzz is Too Late

Posted by Ms. Hyla Helsel London, Oct 27, 2015 0 comments

Just this October, our venue presented Orpheus in the Underworld (Virginia Opera) that got a rave review in a major newspaper.  But, by the time the review hit, the set was struck and it was too late for those readers to see the production. This is our challenge every week. Our audience members leave feeling inspired. We receive fantastic feedback immediately about our programming. Presumably, they leave our venue and tell their friends about their recent arts experience. The word is spreading! But, the artist was only on our stage for one night or at the most one weekend. The buzz is too late to sell those tickets and engage more audience. 

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MAD as Me.

Posted by Ms. Lena Munday, Oct 25, 2015 1 comment

 

There are two questions that are on many of our minds these days:

  1. How can we create a holistic vision of our interdisciplinary work and lives?
  2. How do we extend our creative impulses into marketing our art?

Hi, I’m Lena, and I’m MAD. I do marketing, art and development work.

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Mastering the Art of Getting Things Done

Posted by Mr. Drew McManus, Oct 24, 2015 0 comments

Strategic planning is a key component of building a sustainable, effective arts organization. I believe that to the core of my professional soul and when the arts field began moving in that direction about 10 years ago, it was a relief.

As a consultant, I’ve worked with numerous groups over the past twenty years on transitioning from annual to strategic planning and for a number of years those projects produced terrific results; but somewhere along the way, the field became awash in a sea of theory and visioning to a point where a critical skills gap began to emerge.

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