Blog Posts for arts marketing

MAD as Me.

Posted by Ms. Lena Munday, Oct 25, 2015 1 comment

 

There are two questions that are on many of our minds these days:

  1. How can we create a holistic vision of our interdisciplinary work and lives?
  2. How do we extend our creative impulses into marketing our art?

Hi, I’m Lena, and I’m MAD. I do marketing, art and development work.

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Mastering the Art of Getting Things Done

Posted by Mr. Drew McManus, Oct 24, 2015 0 comments

Strategic planning is a key component of building a sustainable, effective arts organization. I believe that to the core of my professional soul and when the arts field began moving in that direction about 10 years ago, it was a relief.

As a consultant, I’ve worked with numerous groups over the past twenty years on transitioning from annual to strategic planning and for a number of years those projects produced terrific results; but somewhere along the way, the field became awash in a sea of theory and visioning to a point where a critical skills gap began to emerge.

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Do Your Job: Marketing, Change and You

Posted by Mr. Adam Thurman, Oct 23, 2015 0 comments

It’s a scientifically proven fact that some of the most interesting things that happen at a conference occur outside of the meeting rooms. 

They happen in the hallways.

They happen in the hotel rooms, if that’s how you roll.

And they happen at the bar.

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It’s not about marketing

Posted by Ms. Sarah Lutman, Oct 23, 2015 0 comments

There’s a very specific reason we pitched a session to the National Arts Marketing Project Conference on behalf of the Philadelphia-based Wyncote Foundation.

In a year’s research in 2014, we set out to understand the conditions and capacities that are encouraging innovation in the deployment of digital technology in the cultural sector, particularly among legacy cultural institutions. 

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Native Joins the Programmatic Revolution

Posted by Mr. Bill Updegraff, Oct 23, 2015 0 comments

The banner is dying. It has served us well, but after two decades in the spotlight, its time is coming. Don’t get me wrong, banner ads continue to be extremely effective, but something has arrived that aims to blow banner out of the water. Welcome, Native.

Native advertising has been around since the early days of print media. They are ads that read like content, an advertorial. 

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Contextual marketing: It’s all about that database

Posted by Ms. Ronia Holmes, Oct 23, 2015 0 comments

Data. The word casts an attentive hush on any crowd gathered in a subdivided hotel ballroom. Data. The solution to every problem, the key to unlocking the secrets of the universe, the alpha and the omega, the Holy Grail. Data. It will make your marketing smarter, faster, better.

Well, yes and no. There are variables to whether or not your data-driven marketing strategies are good ones. One of those variables is the “heftiness” of your data, and the “heftiness” of your data depends on the source(s).

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