Blog Posts for arts marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Ms. Jill Jacobs

The Opinion Party: Reimagining the Focus Group

Posted by Ms. Jill Jacobs, Sep 24, 2019 0 comments


Ms. Jill Jacobs

How often have you felt that if your arts organization only had more data, you could reach new audiences? But if you only gather data from a pool of individuals who are already paying attention, then you are missing out on a much-needed conversation with new audiences.

Read More
TAGGED WITH:

Krisi Packer

Your Fans Don't Care How Excited You Are (and Other Lessons on Social Media Authenticity)

Posted by Krisi Packer, Jul 10, 2019 0 comments


Krisi Packer

The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.

Read More
TAGGED WITH:

Mr. Ceylon Narvelle Mitchell

7 Essential Tools to Empower Artists as Entrepreneurs

Posted by Mr. Ceylon Narvelle Mitchell, Jun 18, 2019 0 comments


Mr. Ceylon Narvelle Mitchell

Arts organizations can help individual artists succeed by providing professional development opportunities that build artists’ sustainability and capacity, thereby boosting our nation’s overall creative economy. Here are 7 essential tools that can empower artists as entrepreneurs.

Read More

Julie Fossitt

Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments


Julie Fossitt

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

Read More

Paul Miller

How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Posted by Paul Miller, Nov 06, 2018 0 comments


Paul Miller

Content presented by PatronManager.

In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

Read More

Meghan K Randolph

Marketing New Works: Making the Unfamiliar, Familiar

Posted by Meghan K Randolph, Nov 20, 2018 0 comments


Meghan K Randolph

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences.

Read More
TAGGED WITH:

Pages