Blog Posts for arts marketing

Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”

Posted by Mr. Joseph Yoshitomi, Oct 19, 2016 0 comments

Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term. 

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Are the Arts in America Really for Everyone?

Posted by Juliet Ramirez, Oct 18, 2016 1 comment

Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.

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Social Media Is Your Mission. Your Mission Is Social Media.

Posted by David Wyatt, Oct 18, 2016 0 comments

As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.

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The Audience of the Future: <strike>Out</strike> In With the Old, In With the New

Posted by David Seals, Oct 17, 2016 0 comments

Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.

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Marketing in Pursuit of Purpose

Posted by Laura Kakolewski, Oct 17, 2016 0 comments

Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.

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Nexus of Artist Innovation + Health + Exponential Technology

Posted by Josh Miller, Theo Edmonds, Dec 03, 2015 0 comments

Crowd-sourced genomic data, 3D printed hearts, robotic surgeries, dramatic shifts in medical education and population health–the future of how we think about, define and create health is exponentially changing–which is why we are pioneering new roles for artists in this ever-changing industry and societal landscape.

At Singularity University’s Exponential Medicine conference, co-founder Peter Diamandis said, “You are the CEO of your own health.” But, when there is systemic racism in clinical trials, inequality in access to care, and discrepancies between how medical practitioners define health and how different communities do, new approaches must come forth which empower both people and systems to fully realize a culture of health.

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