Blog Posts for arts marketing

Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 2 comments

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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