In our 21st century digital world, the power of storytelling has become platinum currency that many corporations use to address intractable and large scale issues. Recent findings from the Animating Democracy program of Americans for the Arts suggest that arts organizations now have a chance to reinvent corporate partnerships and engage new audiences by fully engaging corporate marketing, communication, and evaluation resources.
Corporate layoffs, limited cash resources, and employees eager to volunteer are changing the models and metrics for support of the arts. This quest for greater social impact is leading to innovative, nontraditional arts programming everywhere. At the same time, the complex, cross-cutting challenges facing local and global communities are generating more interaction between disparate cultural, economic, and social groups.