Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 0 comments

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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Great Public Art Has the Power to Change Communities

Posted by Mrs. Jennifer Evins, Oct 20, 2016 0 comments

Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.

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Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 20, 2016 1 comment

City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement. 

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Tooting Our Own Horns: Sharing Campaign Success Stories

Posted by Ron Evans, Oct 19, 2016 0 comments

Let’s talk about all the work you’ve put in during the last year. Your successes. Your failures … er … learning opportunities. I can’t stress enough how valuable this information is to your peers. If you’ve found something that works, let the sector know! 

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Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”

Posted by Mr. Joseph Yoshitomi, Oct 19, 2016 0 comments

Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term. 

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