Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 1 comment

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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Great Public Art Has the Power to Change Communities

Posted by Mrs. Jennifer Evins, Oct 20, 2016 0 comments

Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.

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Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 20, 2016 1 comment

City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement. 

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