We Love You: Photographer Bryon Summers Honors 1,000+ Black Males

Posted by Julia Travers, Oct 25, 2016 0 comments

Photographer Bryon Summers is traveling around the country with his camera in hand, taking intimate portraits of more than 1,000 Black males of all ages for his We Love You project. Summers aims to dispel the often dehumanizing and negative stereotypes of Black males portrayed in mainstream media. Summers wants to remind Black males of all ages that they belong, they are seen, and most importantly, that they are loved.

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Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 1 comment

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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Great Public Art Has the Power to Change Communities

Posted by Mrs. Jennifer Evins, Oct 20, 2016 0 comments

Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.

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