Using Data to Advance the Arts: A Legislator’s Perspective

Posted by Stan Rosenberg, Oct 27, 2016 0 comments

If it’s true, as some say, money is the mother’s milk of politics, then I would argue that data, anecdotes and experience are the meat and potatoes of good policy. And since policymakers are driven to do the right thing and want to meet the expectations and needs of their constituents, they will choose the will of their voters over those of special interests whenever they have the data, anecdotes, and experience to back up those decisions. This is especially important when advocating for the arts. Americans for the Arts’ Research Department has made policymakers’ jobs a bit easier by placing a variety of tools and services literally at our fingertips.

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And the Award Goes To...

Posted by Ms. Lauren S. Hess, Oct 26, 2016 0 comments

We all know those hard working teachers who get up extra early and are in their classrooms long before students have arrived, preparing for the day’s lessons. These are the same teachers who spend their own money on extra supplies for their students. They stay after school advising various clubs to provide students more experiences in the arts. They go the extra mile to take their students on field trips to hear the local orchestra, or attend the art museum in their community. These are the amazing educators who love and care about the welfare of their students. How do we honor these individuals? I suggest an Awards Alternative.

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We Love You: Photographer Bryon Summers Honors 1,000+ Black Males

Posted by Julia Travers, Oct 25, 2016 0 comments

Photographer Bryon Summers is traveling around the country with his camera in hand, taking intimate portraits of more than 1,000 Black males of all ages for his We Love You project. Summers aims to dispel the often dehumanizing and negative stereotypes of Black males portrayed in mainstream media. Summers wants to remind Black males of all ages that they belong, they are seen, and most importantly, that they are loved.

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Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

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Is Arts Marketing Knowledge Being Marginalized?

Posted by Gerald D. Yoshitomi, Oct 21, 2016 1 comment

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

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