Business Leaders as Arts Advocates (from Arts Watch)

Posted by Emily Peck, Dec 09, 2009 1 comment

A few weeks ago, business leaders gathered in New York City to celebrate the companies named to THE BCA TEN: Best Companies Supporting the Arts in America.

I was encouraged and inspired by the passion that CEOs from across the country had for supporting the arts and arts education even in a time of economic uncertainty. These CEOs truly value the role the arts could play in recruiting and retaining employees, building communities, stimulating the economy, and inspiring creativity.

The tremendous support for the arts from the business leaders resonated with all of the people in the room, and reaffirmed the role these companies play in the arts in their communities and nationally. A recent Harris Poll reported that 37 percent of U.S. adults find business leaders to be the most persuasive endorsers of products, beating athletes (21 percent), television or movie stars (18 percent), singers or musicians (14 percent), and former political figures (10 percent). Listening to these CEOs, I could see how this is true.

As we continue to make the case for the value of the arts and arts education, and the important role business should play in ensuring that the arts thrive in our country, we need to use our best spokespeople and be sure that their message resonates.

Who do you find to be the most persuasive advocate for the arts in your community?

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1 responses for Business Leaders as Arts Advocates (from Arts Watch)

Comments

January 11, 2010 at 3:04 pm

AFTA then should make it one of its job to announce such wonderful support and challenge those leaders to lean on their fellow executives to increase their support for the arts.

In today's changing global economy, evidence is clear that business leaders today must engage a changing global demographics of all kinds of peoples,cultures, and worlds to achieve innovation; and many experienced artists across disciplines are generally very good at thinking visually, building teamwork, and refining cultural responsibilities needed to engage others to action and for business leaders, this will trasnlate into greater shareholder value.

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